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Needle Movers
Your Health Score is a Rearview Mirror. It's Time to See the Road Ahead.
Introducing Needle Movers by FunnelStory—the AI-powered leading indicator that detects churn risk and expansion opportunities 3-9 months before they happen. Stop reacting to the past and start shaping the future of your revenue.
RECOGNIZED BY GARTNER
#1 — WINNING BY DESIGN 2025
ZERO AI PoCs LOST IN 2025
Real teams. Real numbers.
Discover How Our Customers Are Thriving with FunnelStory!
Read the story →
11K+
Customer accounts unified into one Customer Intelligence Graph
80%
Cut in manual CS busywork across both workspaces
500K+
Conversations reconciled into a single model
The FunnelStory Challenge
See Risk Before It Becomes a Crisis
Move beyond lagging health scores with AI that finds early signals, explains why accounts are changing, and gives your team 3–9 months to act.
Why Choose FunnelStory
From Millions of Data Points to One Actionable Insight. In Minutes
You see 'green,' but you feel the risk. That feeling is real. Your team is fighting blind, trapped by a health score that's built to fail. Here's why:
Bring your own orchestration
Connect & Synthesize
FunnelStory's AI connects to your entire customer data ecosystem—email, Slack, CRM, product analytics—to build a complete, 360-degree journey for every customer.
Open-source Skills library
Detect & Predict
Our temporal prediction models analyze patterns that historically precede churn or expansion, surfacing critical "Needle Movers" long before they become obvious problems or missed opportunities.
Open-source Skills library
Act & Win
Each Needle Mover is presented on an actionable timeline, categorized by type (Pricing, Competition, Personnel Change) and prioritized by impact (Risk or Opportunity), so your team knows exactly where to focus.
Why teams trust FunnelStory
Hear it from the CS leaders who bet on the foundation.
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
I appreciate FunnelStory's highly responsive team who took the time to understand our unique challenges and worked closely with us to address them. I also admire the solution's ability to handle our scale without issues, as we have thousands of customers and needed a solution that could manage significant volume. FunnelStory's predictive accuracy is quite impressive, achieving an 80% recall rate in retention predictability scores, which gives us the confidence to act on their insights and prioritize our success efforts effectively.
Mark P.
Customer Success Leader
Dominique Levin
CEO, Winning by Design
FunnelStory, was a standout at the recent Virtual Impact Summit as an AI built to help CSMs focus where it matters most. With Signals, teams can prioritise the right accounts and automate the rest.
FunnelStory gives me real-time visibility into both presale and post-sale journeys—effortlessly integrated, easy to use daily, and backed by a responsive team that truly listens.
Gilad Shriki
Head of Success, Descope
I've never had this kind of visibility - FunnelStory brings together usage data, support tickets, and even call sentiment into a complete customer view. I now get leading churn indicators up to 9 months in advance. We were live in under 2 hours, and the out-of-box analytics are better than anything I've seen from SFDC or Looker.
Sandra B.
Founding LP
FunnelStory made it easy for us to track which customers were falling behind in onboarding. I like how simple it is to see progress, and I now catch risks earlier. Some default milestones were too optimistic at first, but overall it's helped us prevent churn more proactively.
Jessica C.
VP of CS, Financial
VP of Customer Success
SaaS Software Business
We were up and running quickly, and I love how FunnelStory surfaces product usage triggers for outreach. Even with a small team, we're running smarter plays and syncing cleanly with our CRM. Their support is top-notch, and they iterate on feedback fast.
With FunnelStory, it was really easy to get up and running, within a few days we had POV going and unlike other tools we could actually go back in time all of the data.
Anthony Bettini
CEO, VulnCheck
Julia Prause
VP of CS, Nutrient
Huge congrats to the FunnelStory team for topping Winning by Design's "AI on the Right Side of the Bowtie" report! A major milestone - and I'm proud to be part of this journey. After 10+ years working across CRMs and CS platforms, it's exciting to finally see real AI/ML innovation in this space—long overdue. Thrilled to be driving this forward at Nutrient, where we're focused every day on creating real value for our customers.
FunnelStory helps me understand our customer journey across both sales and post-sales. Setting it up with our CRM and data warehouse was simple, and I now rely on it daily to track feature adoption and flag at-risk accounts. The team's responsiveness has been excellent—no complaints at all.
Gilad S.
Co-Founder, Descope
Pawan S.
Director of Product
We use FunnelStory to analyze free trial behavior, and it's made a real difference. I now get clear signals on where users drop off and what features drive conversion. The new Journeys feature is promising but still evolving. Still, I'd rate it a 10/10 for PLG teams.
By combining structured and unstructured data, FunnelStory surfaces proactive insights and leading indicators—going live in under 2 hours with seamless onboarding and stellar support.
Sandra Bustos
Head Of Customer Success, Dusty Robotics
Somer S
Support Operations Manager
I spend most of my time looking up data to see how I can fill in gaps for our customers based on their pain points. FunnelStory has been extremely helpful for this, as I can get a quick 'heads up' of issues they've had in the Topics view, and right there as well I can get a quick Sentiment analysis. Account Notes provide an excellent, quick summary reference for a snapshot of both recent and historical transactions.
Arleen A.
Customer Success Operations Specialist
FunnelStory provides a centralized view of our entire customer portfolio, making it easy for our CS leadership team to stay ahead of risk and growth signals without toggling between tools. The UI is intuitive and easy to use, which made onboarding simple and quick for our team.
Bill W.
Head of CS Ops & Support
FunnelStory's team is incredibly smart, efficient and responsive. It has been an absolute pleasure working with them. I appreciate the platform's ability to ingest all kinds of signals and incorporate them into meaningful and actionable insights. As we scale our business, maintaining close knowledge about all the intricacies of each account becomes more and more challenging.
FunnelStory helped us surface churn risks and uncover deep insights from across systems, while revealing customer journey patterns and usage behaviors we never even thought to track.
Mohan Atreya
Chief Product Officer, Rafay
Why teams trust FunnelStory
Recognized, proven, and built for the enterprise.
Recognized by Gartner
Enterprise-grade compliance
#1 — Winning by Design
Top AI solution for Customer Success, Expansion & Renewals, 2025.
Zero AI PoCs lost in 2025
Every proof-of-concept we ran converted. The foundation shows up in the pilot.
Unified Journey — patent-pending
Our Unified Journey and needle-mover methods are patent-pending technology.
Enterprise security in our DNA
Built by founders with deep enterprise-security backgrounds.
Governed & auditable
Role-based, permissioned access to every part of the context graph.